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Serena Cancellier

Design director and manager of leather goods

40 years - serena.cancellier@gmail.com

Summary

Worked for 15 years as leather goods designer and Director designer for international luxury brand and
created “it bags” for Balmain, Prada, Louboutin and Bottega Veneta.
Serena had the chance to work with the ADs of each company she joined, learning from them, discovering different perspectives, experiencing more than a thousand collections, being constantly inspired from them.
She is well trained in development, as she is used to work with product, sourcing and manufacturing teams.
She knows, and she is in love with, craft and technical skills thanks to all the Italian leather goods craftmen: designers best friends!
She implemented a methodology for conception, planning and timing, as well as in merchandising, designing through different product categories and visual merchandising. She was involved in the styling during the shooting for the line sheet and campaigns.
She managed all strategic levers like target, positioning, pricing, performance of a collection as well as communication.
From the vision to the product.
Serena knows that every collection is a balance between:
brand identity and client’s aspiration, values, trends, craftsmanship, factories, timing, budget constraints, communication, industrialization and final price.
Every season is a journey made of love, comprehension and challenges, it is an obstacle race, and she loves all that!
Inspiration and imagination come from life.
Creativity is the ability to transform imagination into reality.

Professional experience

Founder

SERENA CANCELLIER

From October 2018 to Today

Created STUDIOCANCELLIER in Paris, a consulting studio dedicated to luxury fashion brands in order to design, manage and set up leather goods collections or departments. From the vision to the products.
Designed and managed leather goods collections for:

-MONCLER
- KILOMETRE Paris by Alexandra Senes
- “DIEGO DOLCINI for BACCARAT ” shoes project

- Founder of LeStudioFragile

thanks to the IFM Paris entrepreneur programs, Serena Cancellier is founding :

LeStudioFragile, a creative lab and experimental brand of objects and statement accessories, a place where share her vision and inspire designers and clients.

Degree

Milano – Moda – Fashion Design - Fashion Design (Italian Language) – 2003 – Three years courses