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Paola Teresa

Paolat De la Cruz


UX/UI Designer with branding and editorial design background. Passionate about bringing user-centered solutions, quality visual design, and positive energy to teams. Caribbean-Born, Europe-Trained. Looking for a position as a UX/UI Designer, Product Designer, or related. Open to new challenges.

Professional experiences

Senior design consultant

Total , Santo domingo - Temporary contract

From January 2015 to January 2017

For two years I worked as a freelance design contractor for Total Dominicana when they were just arriving at the Dominican Republic. My duties were:

- Adapt designs and signages for more of one hundred Total Gas Service Stations, including the Bonjour Stores, Quartz Lubrication Centers, and Car Wash Stations
- Promos and Advertising: write, create and produce Radio Ads; creativity and design of the newspaper, magazines, and public billboards; design and supervise animation for web and tv ads under Total Guidelines Identity Rules and for all the Total Products (Gasoline, Lubricants oils, Diesel)
- Supervising the translation to the Spanish language: of international video ads, internal educational media, sales brochures and social media material
- Support the Marketing Department and the Social Media Analyst with designs and materials

I cast a team of two junior designers and a junior copywriter to help me with the duties. Also contracted animation services, photographers, web designers and video editors for related duties. In conclusion, I supervised a multidisciplinary team in order to be on time with the company requirements.

Senior art director

Editorial Funglode , Santo domingo - Permanent contract

From May 2013 to May 2018

Senior Art Director and Production Manager of all editorial publications.

- Organizing and managing all the editorial projects of the department;
- Supervised a 3 people team, including a junior Graphic Designer and two interns;
- Manage Design and production of printed and digital publications;
- Design support to the Social Media Department;
- Set Photo Productions and research for the journals and magazines.


Pulso Colectivo , Santo domingo - Permanent contract

From January 2012 to May 2013

Pulso Colectivo was a co-working space where you could incubate innovative ideas that have the potential to become successful business models. We provided space, educational programs and facilitate the relationships they needed inside and outside our community to succeed.

As a co-founder of this space, I normally organized all the events and workshops, helped new members to adapt to the ecosystem, and gave assistance on Design Thinking workshops.

Senior design consultant

UNDP United Nations Program Development , Santo domingo - Others

From February 2010 to June 2010

Design and execution consultancy in a team with Sarah De la Cruz, for UNDP (United Nations) and AECID (Spanish International Cooperation) of the Campaign "USA TU VOZ, VOTA" (Use your Voice, Vote), to promote youth voting in the Dominican Republic. April-May 2010.

- Create, Design and Supervise Production "USA TU VOZ, VOTA" Campain for print, tv, radio and social media
- Organize open forums at Dominican universities to stimulate dialogue among Dominican youth about the concept of democracy. Also, we had to document these activities and process the information for UNPD.

The campaign, launched in April 2010 (before the presidential elections in May), sought to promote the exercise of the young conscious vote, which promotes dialogue among Dominican youth on the concept of democracy in the broad sense, promoting the construction of citizenship through of the active participation of Dominican youth.

Art director

Kraneo *SCPF , Santo domingo - Permanent contract

From January 2009 to December 2011

Art Director in Advertising Agency.

My responsibilities included:
- Art Direction of advertising campaigns for international brands
- Prepare arts for printing and production
- Working hand to hand with creative directors and production department

Clients: BHD-León Bank, Seguros Universal, Sky Telecable, Milex Milk, Santal Products, and others.


Revista Lengua , Santo domingo - Others

From August 2008 to July 2012

Created and developed by Paolat De la Cruz and Zoilo Pimentel, Revista Lengua was an art/culture magazine developing themes as film, music, design, art, fashion, literature. Worked with more than 50 collaborators per edition since 2008. The magazine started with 400 copies on the first edition and ended with 4,500 in the last one (2012).

My duties as Co-Creative Director included:
- Brainstorming ideas, mood boards and inspirations for each issue;
- Looking for new collaborators to participate writing, illustrating and designing for the magazine; following up the collaborations and their quality;
- Organizing and Producing events as: exhibitions, talks, workshops, street art paintings, performances, etc.;
As an Art Director:
- Prepare the material for print production;
- Design all merchandise materials.

Until 2011 we developed more than 22 social-cultural activities: from art exhibits about Dominican cultural problems to urban interventions celebrating the Caribbean way of living. Including international collaborations with Spain, Brazil and Puerto Rico.


Madrid – Visual Communication – Diseno Editorial: Medios Impresos y Digitales – 2015 – Masters


Editorial Design
cover design
book publishing
Design Thinking
Magazine Design
editorial design,
Art Direction
Creative Direction
event management
digital advertising