photo de profil d'un membre

Oscar Mas

Oscar Mas Bio

oscar@masbrand.com.pe

Summary

Creative and strategic design thinker+maker with focus on branding.

Professional experiences

Vice chancellor of innovation

UCAL (Universidad de Ciencias y Artes de América Latina) , Lima

From January 2018 to Today

Academic vice president

UCAL (Universidad de Ciencias y Artes de América Latina) , Lima - Permanent contract

From October 2016 to December 2017

Dean of the design faculty

UCAL (Universidad de Ciencias y Artes de América Latina) , Lima

From May 2012 to Today

General manager

MASBRAND , Lima

From October 2007 to Today

Additionals trainings

Branding

Kellogg School of Management - Branding

2011 à 2011

Creating, building and rejuvenating your branding strategy.

I learned how to build and strengthen the power of the brand. Getting in touch with Kellogg’s latest thinking combined with hands-on experience, heighten competitive advantage and increase profitability.

Marketing Diploma

Universidad Esan - Marketing

1999 à 2000

Marketing Specialist. Knowledge, tools and experiences for managing Marketing areas,

Boosted three key competencies required by every marketing manager: comprehensive understanding of the market in order to identify new business opportunities; Capacities to propose a differentiated proposal and highly valued by the consumer or user; and capabilities to develop and execute a marketing plan, as well as control its results in order to maintain the competitiveness of the business.

Esan is Ranking #1 among all the Business Schools in Peru, according to America Economia 2016 and Top20 in Latam, Forbes 2016.

Graduate in Education

Universidad San Ignacio de Loyola, USIL - Major in Liberal Arts

2007 à 2011

Master in Advertising Communication

IED Barcelona - Visual Communication

2003 à 2004

Advertising Design

Instituto Toulouse-Lautrec - Visual Design

1990 à 1993

Toulouse-Lautrec is #1 Institute for Design in Peru. I finished my degree being first of my class and I got second place among all the other disciplines.

Master's in Higher Education

Universidad Ricardo Palma, URP - Higher Education

2008 à 2010

Associations

ico-D

http://www.ico-d.org

Member

Degree

Madrid – Design – European Design Labs – 2005 – Masters

Languages

Espagnol - Native speaker

Anglais - Fluent

Skills

Ideation
Creation
Research
visual thinking
marketing
Design Thinking
Adobe Illustrator
Facilitation
strategic communication
Planning
organization
Visual Design
branding
strategic design

Hobbies

  • Contemporary Art. Design. Marketing. Branding. Research. Cycling. Swimming.